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Our Vision

Ethos Pet Brands is the trusted partner to create health and nutritional solutions.

Our Mission

To become the leading pure-play pet food company.

Our Values

  • Passion For Pets

    We put pets at the forefront of everything we do.

  • Act like Owners

    We are entrepreneurial, not bureaucratic– we think big, move with urgency and are good stewards of our resources.

  • Partnership

    We collaborate with each other, pet parents, customers and industry leaders and hold each other accountable.

  • Integrity

    We do the right thing – we value quality and honesty – especially when no one is watching.

  • Solution Focused

    We don’t just identify problems – we anticipate issues, find answers and break through barriers.

  • Passion to Win

    We aren’t here to participate. We are here to win – as an individual, as a team and as a company.

About Ethos Pet Brands

Ethos Pet Brands is the parent company of Natural Balance® and Canidae® pet brands. By joining forces under Ethos Pet Brands, these premium pet food brands strengthen their commitment to delivering the highest quality nutrition. We believe in the power of strong brands to connect with pet parents and create meaningful experiences. 

Founded in 2023
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